RAK Ceramics participated in Earth Day by pledging to plant 2,000 trees at its manufacturing facility. Since 2010, RAK Ceramics has planted 5,000 trees and commits to plant more than 7,000 trees by the end of year 2012.
Commemorating Earth Day 2012, RAK Ceramics, the world’s largest ceramic tiles & bathware manufacturing company, organised a tree planting ceremony at its manufacturing facility on April 22nd 2012 as part of its commitment to spread awareness on environmental sustainability and pledging to support a greener planet.
During the ceremony, Mr. Abdallah Massaad (Deputy CEO, RAK Ceramics) planted the first sapling to commemorate Earth Day 2012 which was further followed by RAK Ceramics employees by planting 500 trees. Additional 1,500 trees will be planted during the course of the year. Since 2010, RAK Ceramics has planted 5,000 trees across its manufacturing vicinity and the company commits to plant more than 7,000 trees by the end of year 2012
Abdallah Massaad, Deputy CEO, RAK Ceramics, said: “Planting trees in celebration of Earth Day represents our commitment to providing a sustainable environment and the trees being planted around our premises will have a positive effect on the surroundings. Our long-term commitment to protect and help conserve the environment is very much part of RAK Ceramics Mission and Vision Statement, which makes it all the more compulsive to participate in such green initiatives. RAK Ceramics will remain proactively involved in all activities and initiatives that promote a more sustainable and responsible approach to achieve social and economic development."
RAK Ceramics has proactively embarked on many green initiatives every year like UAE Clean-up Campaign, Can Collection Campaign, Emirates Road Clean-up and others. In addition, RAK Ceramics has already implemented programs within its manufacturing plants to utilize high efficiency burners to reduce energy consumption, conserve water consumption, minimize disposal of waste materials, utilize recycled materials in manufacturing process and reduce carbon emission through CDM (Clean Development Mechanism) projects. RAK Ceramics also offers many environmentally friendly products such as the RAK Slim, Orion Collection, RAK Antimicrobial, RAK Luminos, RAK Porcelain, RAK Bathware, Stone Art Collection and the Wood Art Tiles Collection, to encourage UAE residents to support eco-friendly products and lead sustainable lifestyle.
RAK Ceramics is a USD 1 billion global conglomerate that supplies to over 160 countries and has been officially recognised as the world’s largest ceramic tile manufacturer with a global production output of 117 million square meters. RAK Ceramics offers a comprehensive product portfolio comprising over 8,000 designs in ceramic tiles, Gres Porcellanato, and several models in bath ware.
RAK Ceramics is also the founding member of Emirates Green Building Council, which supports the development of sustainable buildings in the UAE.